VividGrain™ Stain Aesthetic Innovation for Entry Doors

Pella Introduces VividGrain™ Stain Aesthetic Innovation for Entry Doors with Authentic Look of Real Wood

VividGrain and New Entry Door Finish Colors Wheat and Charcoal Bring Homeowners, Architects and Designers Low Maintenance Front Door Option with Style Flexibility

PELLA, IOWA – April 6, 2018 – Looking for a front door that looks like real wood with low mainteniance? Pella Corporation today launched entry door innovation VividGrain™, a hand applied, multilayered stain aesthetic, which gives a door the authentic appearance of real wood with the durable, low-maintenance aspect of fiberglass. VividGrain provides added design and style flexibility for homeowners, architects and designers, and is available in multiple finishes, including two brand new Pella entry door finish colors, Charcoal and Wheat.

“VividGrain is an excellent entry door solution for people who are looking for a beautiful door, and appreciate the lower maintenance benefits of a fiberglass door. The newly developed VividGrain brings out the natural look of the oak or mahogany grain pattern to replicate that of a real wood door that has been hand applied,” said Shelby Vanderwilt, Product Specialist, Pella Corporation. “Initial customer feedback on the VividGrain aesthetic has been extremely positive - people love its realistic wood grain look, and the new Charcoal finish has been the most popular color thus far.”

While Charcoal and Wheat are newest to the line of finishes, VividGrain entry doors are also available in Pella’s other fiberglass entry door finishes, including Red Mahogany, Early American, Dark Mahogany, Golden Oak and Provincial. Pella’s entry door color selection allows homeowners to easily complement other areas of their home, including trim, floors or cabinetry.

Insights from architects, homeowners, designers and builders contributed to Pella’s development of VividGrain and stain options, which are ideal for residential applications. All of the new entry door stains and glass panels are available for purchase at any one of Pella’s showrooms around the country as well as Lowe’s and several lumberyard locations. Visit Professional.Pella.com to learn more.

About Pella Corporation

Pella Corporation doesn’t just create windows and doors, we innovate with purpose, design with passion, build with integrity, and deliver with pride. From testing beyond industry requirements to continuous innovation, Pella goes beyond what meets the eye. Pella’s goal is to perfect every detail and make beautifully designed windows and doors. The company is headquartered in Pella, Iowa and employs more than 6,000 people with 13 manufacturing locations and 200 showrooms. For more information, call 888-847-3552 or visit stories.pella.com. Follow Pella on Facebook, YouTube, Houzz, Instagram, Pinterest, and Twitter.