Pella Welcomes You to Stormy Heights
New brand campaign underscores the company’s commitment to product performance and design
In a move that breaks window and door category norms, Pella Corporation’s new brand campaign – Stormy Heights – illustrates how Pella tests beyond standards to create products with exceptional durability and performance that customers want for building products today.
Stormy Heights tells the story of a fictional town where larger-than-life weather extremes are ever-present, and every home is protected by Pella windows and doors.
Pella Impervia fiberglass products are at the heart of the creative concept that celebrates the beauty, performance and unmatched strength of the low-maintenance material.
The campaign notes that the fiberglass material is tested from - 40 degrees to 160 degrees Fahrenheit, while the spot also shouts extreme durability through its visual execution.
“Our customers want quality products that are well-made with thoughtful innovations that are tested to withstand extreme conditions and daily life. Our design team obsesses over all the little details that make up our windows; we do thousands of cycle tests and extreme weather testing that goes far beyond industry norms to ensure we’re delivering innovative windows and doors that outperform our competitors” said Emily Videtto, chief marketing officer, Pella Corporation.
In a first look at one of the advertisements, Pella aims to connect homeowner and building trade professionals to the strength and durability of Pella Impervia fiberglass windows.
The new campaign builds on the Perfectly Beautiful brand campaign that launched in 2017, which brought to life Pella’s passion for inspired design, exceptional detail and going beyond industry testing standards.
Stormy Heights was designed by the award-winning creative advertising agency, Eleven Inc. and will roll out nationally across various television networks, print magazines and digital platforms in March.
Pella Corporation designs and manufacturers windows and doors for residential homes and commercial applications. The company is headquartered in Pella, Iowa and employs more than 8,000 people with 18 manufacturing locations and more than 200 showrooms across the country. For more information, visit pressroom.pella.com.