Leading Pella’s Next Chapter: Emily Videtto on Innovation, Growth and the People Behind the Brand’s 100-Year Legacy
“Brand matters more than the flashy pictures and great advertising campaigns,” said Emily Videtto, “It’s really about who we are at Pella Corporation and a brand that has integrity and is well-defined so that customers can rely on a consistent experience.”
Emily Videtto’s journey to becoming CEO of the nation’s leading window and door manufacturer started with a passion for the building materials industry. Now, as Pella Corporation’s President and CEO, Emily expresses that her favorite parts of the job are working with noble professionals who are committed to delivering quality products and providing families with tangible products that uplift their homes.
Emily shares her story in a July episode of Pella-tively Speaking, a weekly podcast hosted by Pella Windows and Doors of Nashville, which explores topics like design, innovation and leadership. She sat down with host, Matt Bettinson, to discuss her expertise, Pella’s over 100-year legacy and what this next chapter means for herself and Pella.
She explains that Pella has invested heavily in company culture and innovation and that it starts with a commitment to caring, learning and delivering results. That commitment has led Pella to become a multi-generational company with an average employee tenure of 14 years, with some dedicating 30 to 40 years of their career to Pella.
“There is no better complement for this company than somebody who wants to invest in a long career with us,” said Videtto, “And is also an advocate for their children or grandchildren to come be a part of this company.”
Listen to the full episode to hear more about Emily’s journey and what’s next for Pella:
About Pella Corporation
Pella has been creating a brighter future for its customers, communities, and team members since 1925. Recognized as an industry leader in innovation, Pella Corporation designs and manufactures windows and doors for residential homes and commercial applications. The company is headquartered in Pella, Iowa, and employs more than 10,000 team members across 20 manufacturing locations and 220 showrooms across the U.S. and Canada. For more information, visit https://www.pella.com/
1 Study of homeowner perceptions of leading national brands. Study commissioned by Pella, 2023.