Welcome to the Pella Pressroom

Home > News Releases > New

Design trends for 2010 highlight desire to improve

Americans expected to add more light, amenities in updating homes

Release date: Dec 9, 2009

Printed from: http://pressroom.pella.com//news_releases/new/307/

What does the dawn of a new decade have in store for homeowners looking for new ideas? Color forecasters say the hot colors for 2010 include bright or warm yellows, lavenders — particularly for bedrooms, and slate or charcoal grays to replace tan and beige tones as popular neutrals.

Beyond the cosmetics of color, a new study from Pella Corporation finds plenty of items in homes across the country calling for urgent attention. According to a recent survey conducted for Pella by Kelton Research, almost two-thirds (66 percent) of homeowners in the U.S. admit they have a major item in their home that needs some type of maintenance. In fact, the average person has five major items that need to be repaired or replaced.

Whether it’s new carpet or flooring, a refreshed landscape or updating the kitchen counters or cabinets, change is in the air. A majority (61 percent) of American homeowners plan to make some type of improvement to increase the curb appeal of their home.

Design on a dime:

• About three in ten (27 percent) of those planning to make home improvements in 2010 intend on simultaneously enhancing the inside and outside of the home by installing new windows.
• The most common home improvement for 2010 may be installing new carpet or flooring (48 percent), followed closely by updating the exterior of the house with new paint or siding (43 percent).
• Homeowners in the Midwest (44 percent) and South (38 percent) are more likely than those in the Northeast (25 percent) and West (30 percent) to roll up their sleeves and do the improvements themselves.

Quote:
“While popular design trends like colors, patterns and fabrics may come and go, one thing remains constant in home decorating,” said Elaine Sagers, vice president, marketing and customer support. “That is the desire to have a warm, inviting and comfortable home with plenty of natural light to create a better view. We are naturally drawn to sunlight and that’s an important element in any new home or home makeover.”

About the Elaine Sagers, vice president, marketing and customer support, video:

• Given today’s economic conditions, we’re sometimes seeing a smaller footprint in the size of a home, but increased amenities.
• Consumers are paying particular attention to design elements.
• Learn how to make your home more inviting.

About Pella’s research:

• The Pella Home Improvement Survey was conducted by Kelton Research Nov. 10-17, 2009, using an e-mail invitation and online survey.
• Results of any sample are subject to sampling variation.
• In this particular study, the chances are 95 in 100 that a survey result does not vary, plus or minus, by more than 4 percentage points from the result that would be obtained if interviews had been conducted with all persons in the universe represented by the sample.

About Pella Corporation
Pella Corporation is a leader in designing, testing, manufacturing and installing quality windows and doors for new construction, remodeling and replacement applications.

Pella is known for its 84-year history of making innovative products, providing quality service and delivering on customer satisfaction. The company is committed to incorporating new technologies, increasing productivity, and practicing environmental stewardship to create satisfied customers.
Pella earned the ENERGY STAR® Sustained Excellence Award for manufacturing energy-efficient windows and educating consumers about them.

Pella manufactures quality windows and doors sold through a Direct Sales Network operating Pella® Window & Door Showrooms across the United States and Canada and select building materials retailers, including Lowe’s®. For more information, call 888-847-3552 or visit pella.com. Follow Pella on Twitter.com @Pella_News.

###